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Focus Groups

Focus groups are primarily a listening exercise. They present a unique opportunity for you to hear first hand, from a sampling of the population, the specific segments of your case that are effective and those that are not.

In pre-trial preparation, it’s not whether you are right or wrong that matters - it is why you are right or wrong. Feedback from focus group participants allows you to isolate specific variables in your case that are effective - allowing you to focus your strategy on those themes.

Mock trials are an invaluable tool in pre-trial preparation.  We set up single and dual deliberation rooms.  All is recorded on various media of your choice.   External monitors are set up in adjacent rooms for viewing.

 


 
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